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As CEO of Agorapulse, I’m excited to announce our acquisition of Mention, a pioneer in social listening technology. Mention by...

Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out....

If you’ve been trying to step up your Pinterest game, you’re probably wondering about the easiest way to save and...

​Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity...

Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding...

Omnicom’s roughly 74,900 employees globally will switch to a unified email format—’firstname.lastname@omc.com’—regardless of the agency brand they work for, according...

Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is...

Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and...

The hospitality industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are...

Pinterest isn’t just for discovering new recipes and DIY projects anymore. It’s one of the most powerful visual platforms for...