Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out.
What it does:
- Shows detailed reporting on PMax performance by channel — like Search, Display, YouTube, and more.
- Lets advertisers spot underperforming networks and refine their scaling strategies.
- Enables better asset relevance by clarifying where ad creative excels (or underperforms).
- Allows search term analysis to trim wasted spend and optimize further.
Why we care. This beta feature finally cracks open part of the PMax black box, giving advertisers a clearer picture of how their campaigns perform across Google’s various networks. This added visbility lets you identify low-performing channels, tailor creative and bids to where they work best, and optimize spend with data-driven decisions.
Yes, but. The feature is still in beta, so full availability and functionality may vary. Some advertisers may find gaps in reporting or data accuracy as Google fine-tunes the rollout.
First seen. We were made aware of this premliminary roll out when Senior Google Ads Campaign Specialist Aleksejus Podpruginas shared a view of campaign management view on LinkedIn.
Between the lines. Advertisers have long clamored for more transparency into how PMax actually works — this is Google’s first step in that direction.
