Social media image sizes seem to change constantly. New platforms with different specs and aspect ratios only add to the confusion.
“`Adding to the frustration, official image size guidelines are often hard to find or out of date. Why? Because platforms frequently change their image dimensions and don’t always update public documentation.
Fortunately, we’ve done the research for you. This updated cheat sheet gives you the current social media image dimensions for all major platforms as of May 2025.
Quick Social Media Image Sizes
- Profile photo: 320 x 320 px
- Landscape post: 1080 x 566 px
- Vertical post: 1080 x 1350 px
- Square post: 1080 x 1080 px
- Stories and Reels: 1080 x 1920 px
- Profile photo: 196 x 196 px
- Landscape post: 1080 x 566 px
- Vertical post: 1080 x 1359 px
- Square post: 1080 x 1080 px
- Stories and Reels: 1080 x 1920 px
- Cover photo: 851 x 315 px
X (formerly Twitter)
- Profile photo: 400 x 400 px
- Landscape post: 1280 x 720 px
- Vertical post: 720 x 1280 px
- Square post: 720 x 720 px
- Cover photo: 1500 x 500 px
- Profile photo: 400 x 400 px
- Landscape post: 1200 x 627 px
- Vertical post: 720 x 900 px
- Square post: 1200 x 1200 px
- Cover photo: 1128 x 191 px
TikTok
- Profile photo: 20 x 20 px
- Landscape ad: 1920 x 1080 px
- Vertical video/post: 1080 x 1920 px
- Square ad: 640 x 640 px
- Stories: 1080 x 1920 px
- Profile photo: 280 x 280 px
- Profile cover: 800 x 450 px
- Standard pin: 1000 x 1500 px (2:3 aspect ratio)
- Collections pin: 1000 x 1000 px or 1000 x 1500 px
Snapchat
- Profile photo: 320 x 320 px
- Banner image: 375 x 278 px
- Ads: 1080 x 1920 px
YouTube
- Profile photo: 800 x 800 px
- Channel banner: 2560 x 1440 px
- Video thumbnail: 1280 x 720 px
- Podcast playlist thumbnail: 1280 x 1280 px
Bluesky
- Profile photo: 1000 x 1000 px
- Banner image: 3000 x 1000 px
Tip:
Always upload the highest quality image you can within the recommended dimensions and file size limits. And remember: keep logos, text, and critical visuals within safe zones to avoid cropping.
“`
